Marketing Article Example | Topics and Well Written Essays - 5750 words

Marketing - Article Example In very much the same way, the article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to public image in the past three years as exorbitantly high prices have not been able to integrate correctly with the simplistic definition about you based marketing which is as follows: value= benefit/cost. Naturally, an understanding of value-based marketing that would seek to promote a level of continued good or service availability and favorable consideration would necessarily place a positive and larger value of benefit once the entire equation has worked out. In much the same way, the article seeks to engage the consumer of pharmaceuticals in a way that actively promotes a â€Å"language of value†. Although pharmaceuticals has been used as the case in point for this part icular article review, the fact of the matter is that any and every product must engage in value-based marketing if it intends on its product or service offerings to continually be integrated with in a positive manner by the consumer base.... As the article indicates, Apple chose to engage with the Indian subcontinent by selling their otherwise highly expensive mobile devices through a series of Apple backed finance plans. Rather than engaging any other financial institutions in securing such short-term financial obligations, Apple Inc. the cited that a far better approach would be to offer such financing options in house as a means of engaging tens and even hundreds of thousands of potential clients that otherwise would not have the discretionary income to afford an outright purchase of their device. With this illustrates is that a firm which is able to integrate into specific markets utilizing specific tools is invariably able to experience a higher degree of success and longevity than one who uses a rather formulaic and unimaginative market penetration strategy that is not based on the dynamics of the needs of the region/socioeconomic situation in question. Chapter 3: Ethics in Marketing http://www.marketingmagazine.co .uk/article/1184004/understanding-britains-upmarket-ethical-consumers Although it might be nice to imagine that firms engage in ethical marketing merely due to the fact that it is the right thing to do, the fact of the matter is that this ordinarily takes place only as a means of generating further profitability. It doesn’t take a great deal of imagination to recall any of the major companies in the world advertising that they are engaging in ethical work as a means of providing what many market colleges refer to as a â€Å"warm fuzzy† feeling within the end consumer. However, the particular article in question, Understanding Britain’s Upmarket Ethical Consumers† details the means by which firms that engage in ethical marketing can reap a verifiably and statistically higher

Fatigue Risk Management in Aviation Maintenance Term Paper

Fatigue Risk Management in Aviation Maintenance - Term Paper Example Maintenance personnel, have to endure significant fatigue risks. However, there are several characteristics of aircraft maintenance that provide chances of reducing the hazards created by fatigue. In the first place, maintenance work should be internally rather than externally paced. Maintenance should not be performed under pressure. The maintainer conscious should be able to stop a task and consider aiming for accuracy rather than speed. Where possible, methods of performance of a maintenance task should be modified. For example, tasks cards can be modify and secondary inspections and operational functional checks introduced to serve as errors capturing barriers. Where maintenance organization has the flexibility to choose when certain maintenance tasks can be performed, it is necessary to schedule the most risk susceptible tasks at a time when employees are less likely to be fatigued. Finally, maintainers should rarely be required to travel across different time zones performing their duties. This assists in preventing aircraft lag and circadian rhythm disruptions, which are key considerations or flight, crew FRMS. Effective fatigue management requires partnerships with shared responsibility between the employers and the employees. Fatigue does not only originate from the workplace but also from the personal life of the employee. Personal factors that can lead to fatigue include social and family commitments, medical conditions and second jobs. Therefore, it is the employee’s responsibility to ensure that they have enough rest fit for duty before assuming for work. The employer has an obligation to ensure that working hours are reasonable, availability of rest break periods and adequate staffing. However, the International Federation of Airworthiness asserts that the responsibility to control working hours is not solely the mandate of the employer. Employees have a responsibility to take advantage of opportunities & facilities for rest sessions provided. Further, it is also an employee’s responsibility to plan and use the rest periods appropriately in order to reduce incurring fatigue.