E-Business Paper Essay Example | Topics and Well Written Essays - 1000 words

E-Business Paper - Essay Example Amazon.com was the first company to move book retailing online. In less than a decade, it has become one of the most recognizable brands on earth. It expanded from being a book retailer to a virtual marketplace where all sorts of buyers and sellers of rare, used, and collectible items found a platform. Today it offers even online auctions including toys, music, DVDs, house ware, and a variety of other products and it is the world’s most customer-centric company. It sells virtually anything to more than 38 million customers (Success story, 2002). By selling a wide range of products it has been able build customer loyalty and by 2005, has 50 million loyal customers (Evans, 2005). One of the main advantages of moving online is the use of sophisticated software that brings in constant innovation. This enhances the customer experience as the software can remember details and sends the shopping cart smoothly and swiftly to the check-out (Evans, 2005). The software also remembers the shipping address and the credit card details. Being online allows fro reviews and recommendations from readers. The key to Amazon.com’s success is the strong customer focused approach. They use technology to constantly improvise and innovate. They work hard to refine the technology, which allows them to make recommendations that make shopping more convenient and enjoyable (Customer Success, 2006). Amazon.com uses the SAS technology to analyze the results of their ongoing efforts to improve personalization. Multi-threading allows amazon.com to apply multiple processors to complex analytic tasks. They constantly evaluate the new product page layouts and new search technology. It is their ‘technology base that allows customers to find, discover and glean out of hundreds of millions of products, those that really interest them (Success story, 2000). Data warehousing allows them to manage growth (Success story). Their