Marketing Mix MKT421: Southwest Airlines

Marketing is a vital part of any pious platitude line and is an entire component of selling any production. Whether the aff publicize is a delicate mom and pop operation or a sphere leader, marketing is a part of the business. Because in that location atomic number 18 some(prenominal) an(prenominal) ways to fulfill the needs of the customer, a straight-forward attack is to deliberate the four Ps of the marketing variety. This paper go forth render the marketing miscellanea and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product, place, promotion and price. Product is the good or service interchange to live up to a customers needs. Place involves all of the decisions indispens subject to make the product or service available in the tar sterilize market, or customers, place. Promotion is the process of inform the target market of the product. Finally, the fourthly element of the marketing mix is price. Price scene includes components much(prenominal) as depth psychology of price setting by the challenger as well as analysis regarding acceptance or rejection of prices by the identified market (McCarthy and Perreault, 2002, pp. 48 - 50). The United States skyway industry is very competitive. Following the attacks on September 11th, there have been several flight paths that have asleep(p) out of business or have filed bankruptcy. Southwest Airlines has been able to stay in business and out of bankruptcy. Southwest Airlines is the notwithstanding major airline to be profitable for the past 20 years (McCarthy and Perreault, 2004, p. 7). This is in part to their marketing department. Southwest Airlines is an airline with a fictive marketing department. The airline industry in the United States has seen many changes of the years. In the early days of air travel, only the sozzled could afford to fly. Flying to a culture was... If you want to get a full essay, orde! r it on our website: BestEssayCheap.com

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