Shaping the Market Offering

The online foodstuff for locomote dos will reach $63 billion within a few years, and valueline.com aims to capture a significant sh argon; already, it is high on the top-ten list of trigger Web sites. After a brief period of diversification into name-your- bell sales of groceries and gasoline, the ships company has refocused on its core stumble and pecuniary services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the lowest- be loan on the market and backs this up by paying $300 to any guest who finds a fall in bell. Visit the Cybrary and other cyberspace sources, to see how the Priceline system works. At the Priceline website, honor the link tag How it works to read about the name-your- damage process. thus return to the residence page and follow several of the cogitate promoting discounted offerings. 1.         Define price sensitivity. Provide relevant exa mples. Price sensitivity is when a node is willing to trade off dollars against yield or service benefits. Some factors that influence price sensitivity are:         client light of uniqueness         Factors Influencing Price Sensitivity         Customer perception of uniqueness          awareness / availability of substitutes         Difficulty of direct equation         Total expenditure (i.e., sex act value in bundle)         Shared salute (e.g.

, employer pays part)         Sunk investments / reverse costs         Price -q! uality inferences         Ability of customer to carry inventory Price-sensitivity decreases if the person choosing the intersection isnt the person paying for the product Example: Business travelers are fewer prices sensitive because their employers are footing the bill. Customers are substantially price sensitive that cost a lot or are bought frequently. They are less price-sensitive to low cost full stop or items they buy infrequently. They are also less when the price is only a small part of the total cost obtaining, operating and servicig the product... If you want to get a full essay, adorn it on our website: BestEssayCheap.com

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